Oxford United has published its 2026/27 Fan Engagement Plan, outlining how the club will work more closely with supporters after finishing 22nd in the Championship last season with 47 points from 46 games (11W-14D-21L). The strategy aims to strengthen the relationship between the club and its fanbase through better communication and collaboration.
What does the plan include?
The engagement strategy focuses on creating more opportunities for fans to have a meaningful say in the club’s future. It includes regular feedback sessions, improved communication channels, and collaborative projects with the Fan Advisory Board, which was launched over a year ago. The plan also emphasizes inclusivity, aiming to make Oxford United a stronger and more welcoming club for all supporters.
Why is fan engagement important for Oxford United?
Adam Benson, Oxford United’s Chief Commercial & Marketing Officer, highlighted the importance of fan involvement. "Football is about more than just what happens on the pitch," he said. "Working with our supporters helps us improve and ensures the club reflects the community’s values." After a tough season where Oxford United scored 45 goals and conceded 59, finishing 48 points behind leaders Coventry, the club is keen to rebuild trust and enthusiasm among fans.
What’s next for Oxford United?
The Fan Engagement Plan will be reviewed annually, ensuring it remains relevant and effective. The club hopes this initiative will lead to a more connected and engaged fanbase, helping Oxford United bounce back from last season’s struggles. With recent form showing 2 wins, 0 draws, and 3 losses in the last five matches (LLWWL), the focus is now on rebuilding momentum ahead of the new campaign.
