Oxford United’s transfer embargo could hand a lifeline to Siriki Dembele, the 29-year-old attacker who has flopped since his £1.2 million move from Birmingham City in 2024.

The EFL slapped the U’s with the embargo for breaching salary cost rules, blocking new signings until January 2027. That leaves manager Aaron Ramsey with fewer options up front, and Dembele-who started just four of his 19 league games last season-could step into a bigger role. The Ivorian has scored zero goals and made zero assists in 19 Championship appearances, but his form in League One before 2024 suggests he could thrive back in the third tier.

League standing: 22nd in Championship, 47 pts, 11W-14D-21L from 46 games, recent form LWLLW.

Why Dembele’s chance matters now

The embargo forces Ramsey to look inward, and Dembele’s contract runs until 2027. If he fails to impress again, Oxford will have no choice but to sell in January. His £1.2 million fee still stands as a club record, but his impact has been nonexistent so far.

Dembele’s best spell came at Peterborough United in League One, where he was a standout performer. His dribbling and one-on-one ability suit the wing, but he has struggled in the Championship with Bournemouth and Birmingham City. Dropping back to League One could reignite his career.

Where Dembele fits in Ramsey’s plans

Ramsey’s system will dictate Dembele’s role. The attacker can play centrally or wide, but his dribbling thrives on the flank. With Jamie Donley’s loan ending and Stan Mills likely to leave, a spot may open on the right or behind the striker.

Dembele prefers the left, but Oxford could deploy him there if they keep Aidomo Emakhu on the right. The U’s have no transfer funds until January, giving Dembele time to prove his worth. If he flops again, the club will cut their losses.

Can Dembele justify his record fee?

Oxford United sit 48 points behind Coventry in the title race, with just 45 goals scored and 59 conceded this season. Their next fixture is against AFC Wimbledon at home on 2027-01-09, but the focus now is survival.

Dembele’s redemption hinges on Ramsey’s tactics. If the manager designs a system that unlocks his dribbling, the Ivorian could finally deliver on his promise. If not, Oxford may regret ever signing him for £1.2 million.